The operational model of the prominent online retailer involves collaboration with a range of external suppliers. These entities furnish diverse goods and services, contributing to the extensive catalog available to consumers. For example, a technology manufacturer might supply electronic devices, while a separate company produces apparel.
This multi-vendor approach offers numerous advantages. It fosters competition among suppliers, potentially leading to lower costs and improved product quality. Furthermore, it enables the retailer to offer a broader selection of items than would be possible relying solely on its own production capabilities. The historical precedent for this type of sourcing strategy lies in established retail practices of procuring goods from a variety of wholesalers and manufacturers.
