A promotional mechanism offered by the online grocery service, allows customers to reduce the cost of their orders. These alphanumeric strings, when applied during the checkout process, deduct a predetermined amount or percentage from the total purchase price. For example, a user might enter a sequence at checkout to receive $15 off their first order, or 20% off a specific product category.
The availability of such offers can significantly impact consumer spending habits and influence purchasing decisions. They serve as incentives, encouraging both new and existing customers to utilize the grocery delivery service. Historically, these have been employed as a tool to boost market share, incentivize trial, and foster customer loyalty in a competitive online grocery landscape.