The phrase pinpoints a specific sales event anticipated to occur on the Friday following Thanksgiving in the year 2025, hosted by a major online retailer. It represents a period where significant discounts are typically offered across a wide array of products. As an example, consumers might use this term to search for deals on electronics, home goods, or apparel during that designated timeframe.
This yearly occurrence is a significant driver of retail sales, marking the unofficial start of the holiday shopping season. The event benefits both consumers, who gain access to reduced prices, and retailers, who experience a surge in revenue. Historically, it has evolved from in-store shopping to encompass a substantial online component, with the retailer in question playing a leading role in digital promotions.