A collective effort centered around procuring credits applicable towards purchases on a major online retail platform to generate monetary resources for a cause. This involves individuals or groups soliciting contributions in the form of these credits, which are then aggregated and potentially sold or used to acquire goods that can be auctioned or raffled, with proceeds going towards the intended beneficiary.
Such an initiative can provide a relatively straightforward mechanism for resource mobilization, leveraging the ubiquity and appeal of a prominent e-commerce marketplace. Its importance lies in its potential to tap into a broad donor base, offering a convenient and familiar method of contribution. Historically, campaigns of this nature have gained traction due to their ease of implementation and widespread accessibility.