A plastic or digital certificate representing a pre-paid value, issued by Blick Art Materials, redeemable for merchandise through the online marketplace, Amazon, is not a standard offering. Such a product would effectively combine the financial instrument of one retailer with the distribution platform of another. Typically, retailers offer certificates redeemable directly through their own sales channels.
The potential benefits of such an arrangement would be increased accessibility for consumers, expanding the reach of the art supply retailer. Historically, gift certificates have proven to be a valuable tool for driving sales and customer acquisition. However, complex arrangements involving multiple vendors can present logistical and financial challenges.
