The phrase refers to a promotional event, ostensibly organized by an individual named Mary Nelson, that involves the distribution of prizes, potentially in the form of Amazon products or Amazon gift cards. These events are commonly found online, often advertised through social media or dedicated websites.
The significance of such an event lies in its potential to generate interest in associated products, services, or brands. For participants, it offers the prospect of acquiring items of value without direct financial investment. Historically, giveaways have been employed as a marketing strategy to increase brand awareness and customer engagement.