The process of delivering emails formatted with HyperText Markup Language (HTML) through Google’s email service enables users to incorporate enhanced visual elements and structural complexity into their messages. This contrasts with plain text emails, offering more control over the presentation of information through elements like embedded images, stylized text, and formatted layouts.
Employing HTML for email composition can significantly improve engagement and comprehension. A well-designed HTML email can guide the recipient’s eye, highlight key information, and reinforce branding through visual consistency. Historically, while simple text emails sufficed, the evolution of marketing and communication strategies has driven the adoption of HTML emails for their superior design capabilities and improved tracking of recipient interactions.