Delivery issues to recipients’ junk folders plague many users of collaborative platforms. This phenomenon occurs when messages sent from a Google Workspace domain are incorrectly flagged as unwanted or malicious by receiving mail servers. Several factors can contribute to this misclassification, including sender reputation, email content, and authentication protocols. For example, a marketing campaign sent to a large distribution list with poorly configured email authentication might be directed to spam folders by recipient servers.
The impact of emails being categorized as unsolicited is significant for businesses and organizations relying on efficient communication. Critical business correspondence, time-sensitive notifications, and important updates might be missed or delayed, leading to operational inefficiencies and potential financial losses. Addressing this requires understanding the complex interactions between sender configuration, receiver policies, and internet service provider (ISP) practices, and employing effective mitigation strategies.