A compilation of contact information specifically related to individuals who utilize SAP HANA, an in-memory, column-oriented relational database management system developed by SAP. This type of resource typically includes email addresses, and potentially other contact details, of professionals working with the SAP HANA platform in various roles, such as database administrators, developers, business analysts, and project managers. For example, a marketing team focusing on SAP HANA training might leverage such a compilation to reach potential course participants.
The value of a targeted contact resource lies in its ability to facilitate direct communication with a specific demographic. It can streamline marketing efforts, allowing for efficient dissemination of information regarding relevant products, services, or events. Historically, such resources have been employed to connect solution providers with potential clients, fostering business development and driving sales within the SAP HANA ecosystem. This direct access helps to avoid wasted efforts targeting individuals outside of the intended audience, maximizing resource allocation and improving return on investment.
