The term signifies a genre of video game that utilizes the setting of a large, often labyrinthine, distribution center reminiscent of those operated by a major online retailer. These games typically feature elements of suspense, dread, and potentially jump scares, focusing on creating a terrifying experience for the player within this industrial environment. An example would be a game where the protagonist is trapped in a sprawling facility after hours, pursued by a malevolent entity that exploits the automated systems and endless rows of shelving.
The appeal of such a game lies in leveraging pre-existing anxieties about the depersonalization and scale of modern logistical operations. The sterile, seemingly endless spaces, coupled with the potential for isolation and the reliance on technology, create a fertile ground for generating fear and unease. Furthermore, the familiar setting subtly critiques the systems and structures of contemporary consumerism, adding a layer of social commentary beneath the surface horror.