Pre-designed layouts and structures are utilized within the Klaviyo platform to create electronic mail messages formatted with HyperText Markup Language. These structures allow marketers to design visually appealing and functional email campaigns, incorporating elements such as images, text, calls-to-action, and personalized content. For example, a marketing team might employ one of these structures to announce a new product launch, complete with branded visuals and links to the product page.
Adoption of these pre-built structures offers significant advantages for email marketing initiatives. They reduce development time and ensure consistent branding across communications. Historically, building email campaigns required specialized coding knowledge; these templates democratize email design, allowing marketers to focus on content and strategy. The benefits extend to improved email deliverability and engagement rates due to optimized code and responsive design principles built into the templates.