The process of converting a design file, typically created in Adobe Photoshop (PSD format), into a functional email template coded in HyperText Markup Language (HTML) is a crucial step in email marketing. This conversion ensures that a visually appealing design translates into a readable and engaging email across various email clients and devices. For instance, a marketing team might design a promotional email in Photoshop to showcase a new product line, and then convert that design into HTML code to be sent to their subscribers.
This conversion is significant because it bridges the gap between design aesthetics and technical functionality. It allows for visually consistent branding in email communications, leading to increased brand recognition and improved engagement rates. Historically, this process was handled entirely manually, requiring specialized coding skills. The efficiency and effectiveness of email campaigns depend heavily on the quality of this conversion; a poorly coded email may render incorrectly, leading to lost opportunities and a negative brand impression.