The capacity to deliver rich content directly within an email message offers significant advantages for communication. Embedding HTML allows for formatting options beyond plain text, enabling the inclusion of images, styled text, and interactive elements to enhance the visual appeal and effectiveness of the message. For instance, a marketing campaign might use HTML email to showcase product imagery and promotional text in a visually compelling layout.
Employing formatted emails can greatly improve brand representation and audience engagement compared to standard text-based messages. The enhanced formatting helps to capture attention and communicate information more effectively. Historically, businesses have used this capability to create newsletters, announcements, and promotional materials that stand out in crowded inboxes.