The procedure of transmitting electronic messages formatted with HyperText Markup Language allows for visually rich and interactive communication. Instead of plain text, recipients view content styled with fonts, colors, images, and layouts. As an example, a marketing campaign message might incorporate a company logo, product images, and call-to-action buttons all defined through HTML code.
This approach enhances engagement and branding opportunities significantly compared to its plain text counterpart. Historically, the shift toward HTML-formatted emails marked a turning point in digital marketing, enabling businesses to create more compelling and personalized experiences. Furthermore, it provides better tracking capabilities through embedded images or links, facilitating more precise campaign performance analysis.