An effective message designed to remind individuals about an upcoming gathering or function. It serves as a final communication piece before the scheduled date, prompting recipients to confirm attendance or take necessary actions. For example, sending a carefully crafted electronic message a week before a conference, highlighting key speakers and session details, encouraging final registrations.
Such communication is crucial in maximizing event participation and minimizing no-shows. Historically, reminders were physical letters or phone calls. However, electronic messages offer cost-effectiveness, trackability, and the ability to personalize the message based on recipient data. The practice ensures higher event engagement and contributes to improved planning and resource allocation.