A compilation of contact information specifically for individuals who utilize Infor software solutions within their respective organizations. This resource commonly includes email addresses, and may extend to include names, job titles, company affiliations, and potentially other relevant professional details. For example, a marketing team might acquire such a listing to disseminate product updates or special offers related to Infor’s enterprise resource planning (ERP) systems.
The value of this type of targeted information lies in its ability to facilitate direct communication with a defined group known to have a particular technology in common. This can streamline outreach efforts, enhance marketing campaign relevance, and potentially lead to increased sales or adoption rates for related products or services. Historically, targeted contact data has been a mainstay of business-to-business (B2B) marketing strategies, evolving from traditional mailing lists to the digital realm of email marketing.
