The tool analyzes an email address to estimate the period it has been active. It assesses factors such as domain registration dates, the presence of the email in public data breaches, and its activity across various online platforms to provide an age estimation. For example, a newly created email address will have a significantly lower age score than one that has been in use for several years and associated with numerous online accounts.
Verifying the tenure of an email address offers several advantages. It can enhance fraud prevention by identifying recently created or disposable addresses often used for malicious purposes. This verification can also improve the quality of marketing campaigns by filtering out inactive or newly created accounts, leading to better engagement and ROI. Historically, such verification methods have become more sophisticated as spammers and fraudsters have developed techniques to mask or manipulate email creation dates.
