The phrase describes a suite of software designed to identify popular search terms used by online shoppers on a prominent e-commerce platform. These applications extract long-tail queries and related keywords to provide sellers with data regarding customer search behavior. For instance, the tools might uncover specific phrases customers enter when looking for a particular type of kitchen appliance on the aforementioned site.
Understanding the nature of consumer inquiries on this marketplace is crucial for product visibility and sales performance. Analyzing the keywords reveals trends, uncovers niche markets, and informs listing optimization strategies. This type of data was historically challenging to gather comprehensively, often relying on manual research or less-detailed analytics.