The process of assembling multiple, related items into a single package for sale on the Amazon platform is a crucial element of e-commerce strategy. This consolidated offering simplifies purchasing for customers and streamlines fulfillment logistics for sellers. An example includes bundling a camera with a tripod and memory card, offering the buyer everything needed to begin photography immediately.
This practice enhances perceived value, potentially increasing sales volume and average order value. Historically, it allowed brick-and-mortar stores to move slow-selling items by bundling them with more popular products. Online, it reduces shipping costs relative to selling items separately, optimizes inventory management, and can differentiate a product offering within the competitive Amazon marketplace. It can offer a strategic advantage over competitors listing individual components.
