The receipt of unsolicited commercial electronic messages related to a specific hotel loyalty program is a documented phenomenon. These messages, often promoting offers, discounts, or general program updates, can be perceived as intrusive when they are not explicitly requested or exceed the recipient’s expectations regarding frequency. This can be demonstrated when a user signs up for a loyalty program expecting occasional updates but instead receives multiple daily emails.
Addressing the issue of unwanted marketing communications is important for maintaining customer satisfaction and upholding brand reputation. A reduction in complaints regarding unsolicited messages can lead to increased customer engagement and higher loyalty program participation rates. Historically, managing electronic communication preferences has been a challenge for large organizations, requiring robust systems for consent management and segmentation.
