The process of associating a specific streaming service, HiDive, with a larger e-commerce and entertainment platform, Amazon, generally refers to enabling access to the HiDive content library through Amazon’s ecosystem. This often involves utilizing Amazon’s Prime Video Channels feature. A user subscribes to HiDive via Prime Video Channels and can then watch HiDive content within the Prime Video interface, across devices compatible with Amazon Prime Video.
The advantage of integrating a niche streaming service like HiDive with a major platform such as Amazon Prime Video is expanded accessibility and convenience for consumers. It eliminates the need for users to manage separate accounts and applications. It also centralizes billing and viewing within the familiar Amazon environment. This integration can increase HiDive’s visibility and reach to a wider audience who are already Prime Video subscribers. Historically, this bundling approach has proven beneficial for smaller streaming services seeking to compete with larger industry players.