A user’s public-facing page on Amazon that aggregates all the reviews they have submitted for products purchased on the platform. This page typically displays the reviewer’s name (or pseudonym), a profile picture (if uploaded), a list of their reviews with ratings and associated product information, and, sometimes, a ranking based on the perceived helpfulness of their reviews by other users. For instance, clicking on a reviewer’s name below a product description leads directly to this compilation of their feedback.
This element is significant because it provides transparency and credibility to online reviews. It allows potential customers to assess the reviewer’s history and the consistency of their opinions, which can influence purchase decisions. Historically, Amazon’s review system has been prone to manipulation, making this profile a tool to identify potentially biased or fake reviews. A comprehensive review history can build trust and provide valuable context to a reviewer’s assertions.