The phrase refers to the expansion of the e-commerce giant’s services and presence across the entire Mexican territory. It signifies a complete market penetration, where the company’s offerings, including product sales, delivery services, and potentially other ventures like streaming and cloud computing, become available to consumers and businesses nationwide. For example, previously, certain regions might have experienced limited or no access to particular offerings; this phrase implies that such limitations are overcome.
The significance of this expansion lies in its potential to transform the retail landscape, boost economic activity through increased trade and job creation, and provide consumers with broader access to goods and services. Historically, access to diverse products and competitive pricing has been unevenly distributed across Mexico. A comprehensive nationwide presence could level the playing field and empower consumers, while also presenting challenges and opportunities for local businesses to adapt and compete.
