An online presence hosted on a major e-commerce platform, dedicated to showcasing and selling products curated or created by a specific individual or entity. It functions as a personalized digital marketplace within a larger retail environment. As an example, consumers can visit this dedicated page to browse through a carefully selected array of items.
This type of online storefront offers several advantages, including enhanced brand visibility and direct engagement with customers. Historically, individuals and small businesses have used such platforms to expand their reach beyond traditional brick-and-mortar locations, gaining access to a wider audience and streamlining sales processes. Benefits include increased sales potential, improved customer relations, and greater control over product presentation.