Correspondence from the brand founded by Mario Dedivanovic, a prominent makeup artist, provides updates on product launches, promotional offers, and educational content. This type of communication is typically received by subscribers who have opted in through the company website or at the point of purchase. For example, a recipient might receive an alert detailing a new eyeshadow palette or an invitation to an online masterclass.
Such communications are vital for direct-to-consumer marketing, fostering brand loyalty and driving sales. These messages offer subscribers early access, exclusive deals, and insight into the creative process behind product development. This approach creates a sense of community and exclusivity, strengthening the relationship between the brand and its customer base. Historically, direct mail served a similar purpose, but electronic distribution offers greater efficiency and personalization.
