A regional sports network, broadcasting games and related content for professional and collegiate teams in the Midwest, is now available through a prominent online retailer and streaming platform. This offers an alternative way for consumers to access live sports programming without a traditional cable subscription. For example, viewers in specific geographic areas can now watch St. Louis Cardinals baseball games or St. Louis Blues hockey games through this service.
This availability expands the reach of the sports network, providing increased convenience and accessibility for fans who prefer streaming services. It also presents opportunities for the platform to attract a larger audience interested in live sports. Historically, regional sports networks relied heavily on cable subscriptions, but this partnership reflects a shift toward digital distribution models, meeting evolving consumer preferences and potentially generating new revenue streams.