The phrase describes a specific seller’s action of transferring their established retail presence from a physical location or another online platform to a shop hosted on Amazon.com. For instance, a boutique previously operating independently might choose to leverage Amazon’s infrastructure to reach a wider customer base.
This strategic relocation can offer advantages such as increased visibility to millions of potential customers, streamlined logistics via Amazon’s fulfillment services, and access to established marketing and customer service tools. Historically, businesses have sought platforms offering scalability and broader market penetration; Amazons marketplace provides a significant opportunity to achieve both.
