The phrase refers to recently released motion pictures originating from India that are available for streaming on the Amazon Prime Video platform. These films encompass a wide variety of genres, languages, and regional cinemas within the Indian film industry. As an example, a newly released Bollywood action film or a critically acclaimed Tamil drama appearing on the streaming service would both fall under this category.
Access to this category of films offers several advantages. For viewers, it provides a convenient and readily accessible means to engage with current Indian cinema. For the film industry, it represents a significant distribution channel, extending the reach of Indian films to a global audience and potentially increasing revenue. The availability of such content on a prominent streaming service reflects the growing international interest in and recognition of Indian cinematic productions.