A database comprising contact information, specifically email addresses, of individuals who utilize NetSuite’s Customer Relationship Management (CRM) system within their organizations. This curated collection typically includes professionals across various departments like sales, marketing, and customer service. The addresses facilitate direct communication regarding product updates, service announcements, and targeted marketing campaigns. An example would be a compilation of email addresses for sales managers using NetSuite CRM at companies with over 500 employees in the technology sector.
Such a compilation’s value lies in enabling focused outreach. Instead of broad, generalized communications, organizations can tailor messaging to those directly interacting with the CRM. This precision enhances marketing ROI, improves user engagement with new features, and streamlines the dissemination of critical information related to CRM updates or best practices. Historically, access to these user details was often gained through industry events, partnerships, or specialized data vendors; however, regulations surrounding data privacy have significantly shaped the acquisition and utilization of this information.
