The designated digital platform enables consumers to support charitable organizations while making purchases. A percentage of eligible purchases is donated to a charity selected by the user, at no extra cost to the consumer. This represents a method for Amazon customers to contribute to philanthropic causes through their everyday spending.
The program provides a simple and automated way for individuals to contribute to nonprofit organizations. Its integration with the familiar Amazon shopping experience facilitates widespread participation. Since its launch, it has channeled significant financial support to a multitude of charitable causes, illustrating the potential of incorporating philanthropy into commercial activities.
