The distribution of inventory across multiple Amazon fulfillment centers to optimize delivery speed and cost is a logistical practice employed by sellers. For instance, if a seller sends a single shipment to Amazon, it may be divided and routed to various warehouses based on anticipated demand and geographical location of potential buyers.
This practice enhances product availability to a wider customer base, potentially leading to increased sales and faster delivery times for Prime members. Historically, sellers managed inventory distribution manually, but Amazon’s algorithms now automate this process to improve overall efficiency and reduce shipping expenses.
