A standard communication disseminated to media contacts. It aims to inform journalists, bloggers, and other influencers about company news, product launches, or upcoming events. For example, an organization might distribute such a message to announce a new CEO appointment, alongside a prepared statement and relevant contact information for follow-up inquiries.
These messages provide a direct avenue for organizations to control the narrative surrounding their brand and activities. The process helps secure media coverage, enhance brand visibility, and shape public perception. Historically, such messages were physical documents mailed to journalists; contemporary practices now favor electronic distribution for increased efficiency and broader reach.
