The phrase refers to a specific window of time during which customers might expect to receive deliveries from a particular online retailer after placing an order with an expedited, overnight shipping option. This timeframe, ranging from early morning to late morning, represents a commitment by the delivery service to complete the shipping process quickly. For example, a customer ordering an item on Monday might see “arriving overnight 7am-11am Tuesday” displayed during the checkout process.
This delivery timeframe benefits both the consumer and the retailer. Consumers gain the advantage of rapid access to purchased goods, which can be particularly valuable for urgent needs. Retailers benefit from increased customer satisfaction and loyalty, potentially leading to repeat business and a competitive edge in the marketplace. The service has evolved over time in response to growing customer demand for faster and more convenient delivery options, reflecting advancements in logistics and supply chain management.
