The term refers to a specific method of order fulfillment on the Amazon platform where a single item is packaged and shipped to a customer. This contrasts with scenarios where multiple items are combined into one package. As an example, if a customer orders one book, it is individually wrapped and sent, not combined with other orders going to the same address.
This approach to order processing is significant for maintaining inventory accuracy and ensuring items arrive undamaged. Isolating items during shipping minimizes the risk of damage caused by incompatible products rubbing together. Historically, this method reflects an evolution toward optimized and streamlined logistics to enhance customer satisfaction and reduce returns due to damage or incorrect order contents.
