A pre-designed structure, often utilizing specific software or services, created to streamline the presentation of products or offers on Amazon. It serves as a blueprint for constructing visually appealing and informative pages intended to convert visitors into customers. These structures typically include sections for product images, descriptions, key features, customer reviews, and call-to-action buttons.
Using these pre-configured designs can significantly reduce the time and effort required to create effective product presentations. Benefits include enhanced visual appeal, improved consistency across product listings, and optimization for conversion. Historically, sellers had limited customization options for their Amazon listings, but these options have evolved to allow for increased branding and persuasive communication.