The structure dictates how electronic messages are composed and delivered within the Pendo platform. It generally includes specific fields for sender, recipient, subject, and body content, alongside metadata for tracking and analytics. For instance, an automated message might include a subject line like “Welcome to [Product Name]” and a body containing personalized onboarding instructions.
Its proper implementation enables consistent communication, targeted messaging, and effective user engagement. A standardized approach facilitates automated campaigns, reduces errors, and provides valuable data for optimizing customer interactions. Historically, this approach has evolved from simple text-based communication to incorporate rich media and sophisticated tracking capabilities.
