The concept represents the forward movement of potential patient contacts (leads) within a podiatric practice towards becoming established patients. This involves gathering essential contact information, such as telephone numbers and email addresses, and subsequently tracking the enhancement of their condition through treatment.
Monitoring the stages of patient care is beneficial for evaluating the effectiveness of marketing strategies and patient care protocols. Historically, this data was manually collected, which made measuring success or identifying areas for improvement difficult. Modern data collection and analysis offer insight into patient acquisition and treatment efficacy.