A collection of guidelines and methods designed to maximize the effectiveness and minimize the risks associated with sending emails to groups. For instance, implementing a double opt-in process to ensure recipients genuinely wish to receive communications is an example of such guidelines.
Employing well-defined processes surrounding group email management offers significant advantages. Improved deliverability, enhanced sender reputation, and reduced risk of being marked as spam are primary benefits. Historically, poor management has led to negative consequences for organizations, including damage to their brand reputation and legal repercussions due to non-compliance with data protection regulations.