The practice of aligning prices with a major online retailer is a common strategy employed by brick-and-mortar stores. This action involves a retailer offering to sell a product for the same price as that found on a competitor’s website, typically to attract and retain customers who might otherwise make their purchase online.
Price matching can be a significant advantage for consumers, providing the convenience of immediate purchase from a physical store alongside the cost savings associated with online shopping. Retailers may offer this policy to remain competitive, foster customer loyalty, and encourage in-store traffic. Historically, these policies have evolved as e-commerce has grown, influencing how traditional retailers adapt to changing consumer behavior.