This term identifies a specific shopping event where Apple’s wireless earbuds, namely AirPods, are offered at discounted prices through Amazon’s Prime Day sales. These periods provide opportunities for consumers to purchase these audio devices at a reduced cost, typically for a limited time.
The significance lies in the potential cost savings for consumers and the increased sales volume for the retailer and manufacturer. Historically, electronics and accessories experience substantial price reductions during these events, making them attractive times for purchasing. The popularity of these devices, coupled with promotional pricing, can drive significant revenue.