The phrase identifies a specific promotional event where products for infants and toddlers are offered at reduced prices. This event, hosted by a major online retailer, occurs over a limited time and features a variety of items relevant to childcare, such as diapers, formula, clothing, toys, and nursery furniture. For example, a consumer might find a normally priced $50 baby monitor available for $35 during this promotional period.
These sales provide a significant opportunity for caregivers to acquire necessary supplies and equipment at a lower cost. This can be particularly beneficial for new parents or those managing household budgets tightly. Historically, this type of event has become a key shopping period, drawing considerable attention from consumers looking to save money on essential baby products and prepare for future needs.