Maintaining confidentiality during online transactions involves employing methods to conceal purchase history and personal information. These methods serve to limit the exposure of shopping habits to third parties, including Amazon itself, and potential advertisers. An example is utilizing prepaid cards for purchases or employing a separate email address solely for online shopping.
The significance of safeguarding online shopping data stems from a desire for personal autonomy and the prevention of targeted advertising based on purchase history. This practice has gained traction with increasing awareness of data privacy and security concerns, reflecting a broader trend towards controlling one’s digital footprint. Benefits include reduced risk of identity theft and minimizing unsolicited marketing efforts.