A notification from Amazon regarding a stored monetary value, issued by the company for promotional purposes. This type of electronic communication typically outlines the value of the credit, the terms and conditions for its use, and the expiry date, if applicable. For example, a customer may receive one following a purchase or for participating in a specific promotion.
These communications play a vital role in driving customer engagement and incentivizing purchases on the Amazon platform. By offering this benefit, the company can encourage repeat business, reward customer loyalty, and stimulate sales during specific periods. Historically, these offers have evolved from simple discounts to more sophisticated, targeted promotions, reflecting Amazon’s data-driven approach to marketing.