The phrase identifies a change to a program formerly offered by a major online retailer. Previously, subscribers to a specific service tier received one complimentary pre-release ebook each month from a curated selection. The key element now is the cessation of that no-cost benefit, requiring a purchase where previously none was needed.
This shift impacts consumer value perception of the associated subscription. The ability to choose a book at no charge was a significant driver for attracting and retaining subscribers. The alteration affects the perceived financial advantage of the service, potentially leading to subscriber churn and necessitating a re-evaluation of its overall value proposition.
