The phrase describes the action of an individual actively opting in to receive promotional electronic messages. This signifies a deliberate acceptance of marketing communications delivered via email. An example would be a website user selecting a checkbox labeled “Subscribe to our newsletter” during account creation.
This action is crucial for ethical marketing practices and legal compliance. Obtaining explicit consent ensures that marketing efforts are directed toward receptive audiences, improving engagement rates and minimizing the risk of being flagged as spam. Historically, marketing relied on less targeted methods, often resulting in unwanted communications and negative consumer perceptions. The shift toward opt-in models reflects a growing emphasis on consumer privacy and respect.
