The practice involves acquiring products, often at a discount or from liquidation sales, and then listing them for sale on the Amazon marketplace. This can include items purchased from retail stores, other online platforms, or directly from manufacturers and wholesalers. The objective is to profit from the price difference between the acquisition cost and the final selling price on Amazon.
This activity provides access to a vast customer base for sellers and can generate income from otherwise stagnant inventory. Historically, this model has allowed smaller entrepreneurs to compete with larger retailers by leveraging Amazon’s extensive infrastructure and fulfillment network. It benefits consumers by providing a wide selection of products, often at competitive prices, and potentially offering access to items that are difficult to find elsewhere.
