A role focused on identifying and evaluating potential items for sale on the e-commerce platform. It involves analyzing market trends, competitor data, and consumer demand to determine which products could be successful within Amazon’s marketplace. An example would be researching trending kitchen gadgets to determine if there is sufficient demand to justify adding a new model to Amazon’s catalog.
This function is critical for maintaining a competitive edge and maximizing profitability. Effective identification of high-potential merchandise, coupled with thorough analysis of existing offerings, contributes to increased sales and improved customer satisfaction. Historically, this type of research has been crucial for retailers adapting to changing consumer preferences and emerging market opportunities.
