Notifications from the e-commerce platform regarding excessive product return activity serve as indicators that a shopper’s return rate is significantly higher than the average customer’s. For example, an individual who frequently returns items, especially within a short timeframe, may receive such a notification.
The platform utilizes this system to manage operational costs and minimize potential abuse of its return policies. By monitoring return patterns, the company aims to maintain fair pricing and ensure product availability for all customers. The practice of monitoring returns has evolved alongside the growth of online retail, as businesses seek to balance customer satisfaction with financial sustainability.