The phrase identifies existing businesses operating on the Amazon platform that are being offered for purchase. These businesses typically include established product listings, customer reviews, and associated sales data, representing a potentially immediate market presence for an acquirer. An example would be a seller with a profitable line of home goods listed on Amazon Marketplace placing their entire operation up for purchase.
Acquiring an established presence provides advantages such as immediate revenue streams, established product rankings, and potentially a pre-existing customer base. This contrasts with building a business from the ground up, which requires significant investment in product sourcing, marketing, and brand building. Historically, these acquisitions have allowed for accelerated growth and market share gains for buyers willing to invest in established operations.