A specific brand of baking product, namely a scone mix, is offered for sale through a major online retailer. This availability allows consumers to purchase the product from the convenience of their homes, often with options for delivery services.
The convenience of purchasing through this online channel provides accessibility to a wider customer base than might be achieved through brick-and-mortar stores alone. This accessibility can lead to increased sales and brand recognition. Historically, mail-order and now e-commerce have played significant roles in expanding the reach of specialty food items.
